Social Media/Blogs

My work in social media sits at the intersection of strategy, storytelling, and community engagement. I lead the development of integrated social campaigns while also producing the creative (video, photography, and graphics) that bring them to life. By aligning brand voice, partnerships, and audience insights, I create content that strengthens brand presence, drives engagement, and highlights real community impact. This portfolio also includes examples of blog content I’ve written, showcasing long-form storytelling that complements and amplifies our social strategy.

The following blogs highlight financial wellness and educational content, demonstrating how thoughtful long-form storytelling can inform members, strengthen community relationships, and reinforce Community First’s role as a trusted financial resource.
Please note: Content strategy, research, and writing executed by me; published under the organization’s name.

5 Costs to Consider Before Adopting a Pet

Financial Wellness vs Financial Literacy

Merging Money in a Relationship

Financial Tips for New Parents

Financial Travel Tips

The following social posts are examples of high-performing organic content highlighting community storytelling, partnerships, and short-form video.

Community First Credit Union Organic Social Growth
(2024–2025)
Audience Growth: +45.43%
Impressions Growth: +51.05%
Engagements Growth: +92.4%

Engagement Rate (per Impression) 85.1%

Engagement Rate (per Impression) 81.7%

90 Year Celebration & Community First Games
Platform: LinkedIn

For these posts, I captured and curated photography to highlight our 90th Annual Meeting and team-building moments that bring employees together. The second piece was part of a larger initiative to help position Community First as a great place to work. I also developed the copy to support each post.

Both performed well by giving audiences an authentic look inside our culture while celebrating the credit union’s progress, achievements, and team spirit.

90th Anniversary: Engagement Rate (per Impression) 85.1%
Community First Games: Engagement Rate (per Impression) 81.7%

Engagement Rate (per Impression) 41.7%

Engagement Rate (per Impression) 33.3%

Kilwins Ice Cream Run & Jacksonville Arboretum
Platform: Threads

The Kilwins Ice Cream Run highlighted our commitment to community support, raising over $50,000 for a local cause. I attended the event, captured footage, and edited the video to showcase the impact.

For the Jacksonville Arboretum volunteer event, I curated photos of our team in action and wrote content highlighting our partnership with the nonprofit, demonstrating ways the community can get involved and make a difference.

Kilwins Ice Cream Run: Engagement Rate (per Impression) 41.7%
Jacksonville Arboretum: Engagement Rate (per Impression) 33.3%

Engagement Rate (per Impression) 39.3%

Engagement Rate (per Impression) 25%

First Southern Bank Acquisition & Spooktacular Celebration
Platform: X

For the First Southern Bank acquisition, I crafted concise, impactful copy tailored to Twitter’s character limits, ensuring the message was clear and engaging for our audience.

For the Spooktacular Celebration campaign, I collaborated with our product team to promote the event across social media, creating content that drove awareness and encouraged community participation.

First Southern Bank Acquisition: Engagement Rate (per Impression) 39.3%
Spooktacular Celebration: Engagement Rate (per Impression) 25%

Engagement Rate (per Impression) 22.6%

Engagement Rate (per Impression) 18.2%

First Coast Games & 90 Year Celebration
Platform: Facebook

I captured and curated photography to showcase Community First’s 90th Annual Meeting and our employees’ participation in the First Coast Games, where our team joined the community in events like dodgeball, softball, bowling, and more.

These posts performed well by giving audiences a behind-the-scenes look at our culture while highlighting both a major organizational milestone and our employees’ active role in the community.

First Coast Games: Engagement Rate (per Impression) 22.6%
90th Anniversary: Engagement Rate (per Impression) 18.2%

Engagement Rate (per Impression) 10.4%

Engagement Rate (per Impression) 9.7%

Community First Insider & Beachwalk Ribbon Cutting
Platform: Instagram

The Community First Insider is a monthly newsletter sent to all members, and I handle the content creation, writing, and event promotion for each edition. I also promote the newsletter across social media each month to increase visibility and engagement.

I attend branch ribbon-cutting events to showcase new locations, highlight grand opening specials, and create content that drives awareness and engagement around our expanding footprint.

Community First Insider: Engagement Rate (per Impression) 10.4%
Beachwalk Ribbon Cutting: Engagement Rate (per Impression) 9.7%

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