Senior Content & Social Media Strategist / Video, Digital & Community Storytelling / Community Marketing & Brand Partnerships
I’m a Senior Content & Social Media Strategist with 20+ years of experience translating brand purpose into meaningful stories, partnerships, and community-driven experiences. My work sits at the intersection of content strategy, video production, and brand partnerships, where storytelling meets real-world impact.
I lead integrated content and digital strategies that span social media, video, web, and experiential activations, with a focus on driving engagement, trust, and measurable growth. From end-to-end video production to multi-channel campaign development, I bring ideas from concept to execution while aligning creative strategy with business objectives.
Throughout my career, I’ve partnered cross-functionally with marketing, communications, leadership teams, and external partners to bring brands to life, whether through community activations, events, strategic partnerships, or digital campaigns. I’ve had the opportunity to contribute to nationally recognized brands including Amazon and Home Shopping Network, and I’m passionate about building authentic connections between brands and the communities they serve.
Resume
Sr. Marketing Content Strategist
Community First Credit Union
2020 - Current
Community First Credit Union
2020 - Current
- Lead integrated content and digital strategy across social media platforms while supporting enterprise website initiatives, ensuring consistent brand messaging and measurable audience growth.
- Develop and execute multi-channel campaigns—including member testimonials, educational video series, and community spotlight initiatives—designed to drive engagement, trust, and conversion.
- Own end-to-end creative production lifecycle: campaign ideation, scripting, filming, editing, and final delivery across digital and social channels.
- Partner cross-functionally with marketing, communications, and leadership teams to align content strategy with organizational priorities and revenue goals.
- Manage multiple concurrent projects in a fast-paced environment, maintaining timelines, quality standards, and brand consistency.
- Leverage analytics and performance data to evaluate campaign success, refine messaging, and optimize future content strategy.
Associate Producer
Amazon.com
2015 - 2018
Amazon.com
2015 - 2018
- Contributed to the early development and growth of the Amazon Echo social media team during a critical brand expansion phase.
- Produced high-impact social and video content supporting product launches, customer education, and brand awareness initiatives.
- Managed large-scale, multi-project production workflows including budgets, schedules, freelance crews, and talent.
- Collaborated with internal stakeholders, creative partners, and legal teams to deliver customer-focused content aligned with brand and compliance standards.
- Supported performance-driven content initiatives by coordinating video tutorials and digital assets that enhanced customer adoption and engagement.
Production Technician
Home Shopping Network
2010-2013
Home Shopping Network
2010-2013
- Supported live production workflows in a fast-paced, high-volume broadcast environment, ensuring accurate execution, timing, and quality during live programming.
- Operated and coordinated up to five robotic camera systems simultaneously, delivering dynamic, precise visuals while adapting in real time to on-air direction and product demonstrations.
- Served as Assistant Director for live broadcasts, facilitating clear communication between directors, camera operators, talent, and technical teams to maintain smooth, uninterrupted shows.
- Assisted in directing live music performances both in-studio and on-location, coordinating audio, video, lighting, and staging to ensure seamless production across multiple environments.
- Developed strong real-time problem-solving skills by identifying and resolving technical, timing, and coordination issues without disrupting live broadcasts.
- Collaborated closely with cross-functional production teams including audio, lighting, graphics, and talent to ensure consistent presentation and adherence to broadcast standards.
- Built a strong foundation in live event execution, operational leadership, and on-site coordination under tight deadlines and constant time pressure.
- Operated and coordinated up to five robotic camera systems simultaneously, delivering dynamic, precise visuals while adapting in real time to on-air direction and product demonstrations.
- Served as Assistant Director for live broadcasts, facilitating clear communication between directors, camera operators, talent, and technical teams to maintain smooth, uninterrupted shows.
- Assisted in directing live music performances both in-studio and on-location, coordinating audio, video, lighting, and staging to ensure seamless production across multiple environments.
- Developed strong real-time problem-solving skills by identifying and resolving technical, timing, and coordination issues without disrupting live broadcasts.
- Collaborated closely with cross-functional production teams including audio, lighting, graphics, and talent to ensure consistent presentation and adherence to broadcast standards.
- Built a strong foundation in live event execution, operational leadership, and on-site coordination under tight deadlines and constant time pressure.
Director
KY3 Inc.
2007-2010
KY3 Inc.
2007-2010
- Directed live newscasts and high-profile prime time broadcasts, overseeing all control room operations to ensure accurate timing, smooth execution, and adherence to broadcast standards.
- Led cross-functional production teams during live programming, providing clear direction to camera operators, audio engineers, graphics, and editors in high-pressure environments.
- Played a key role in the successful transition from manual to automated studio systems, including robotic cameras, switchers, and newsroom control systems, improving efficiency and reducing on-air errors.
- Operated across multiple production roles as needed, including camera operation, audio mixing, graphics, and video editing, ensuring continuity during staffing gaps or breaking news coverage.
- Proactively identified and resolved technical, timing, and content issues during live broadcasts, minimizing disruptions and maintaining production quality in real time.
- Collaborated closely with producers, anchors, and technical staff to manage rundowns, adjust to breaking news, and execute last-minute changes without impacting broadcast integrity.
- Developed strong leadership, decision-making, and communication skills through consistent ownership of live production outcomes under strict deadlines.
- Led cross-functional production teams during live programming, providing clear direction to camera operators, audio engineers, graphics, and editors in high-pressure environments.
- Played a key role in the successful transition from manual to automated studio systems, including robotic cameras, switchers, and newsroom control systems, improving efficiency and reducing on-air errors.
- Operated across multiple production roles as needed, including camera operation, audio mixing, graphics, and video editing, ensuring continuity during staffing gaps or breaking news coverage.
- Proactively identified and resolved technical, timing, and content issues during live broadcasts, minimizing disruptions and maintaining production quality in real time.
- Collaborated closely with producers, anchors, and technical staff to manage rundowns, adjust to breaking news, and execute last-minute changes without impacting broadcast integrity.
- Developed strong leadership, decision-making, and communication skills through consistent ownership of live production outcomes under strict deadlines.